Posted March 24th, 2010 by Andrew Kaplan - Special Assistant to the Future of Media project
Some media executives, like Slate chairman Jacob Weisberg, believe media companies should require readers to pay for content when delivered in a “specific, convenient, dedicated form” such as the iPhone or Kindle, but keep Web sites free.
Posted March 16th, 2010 by Andrew Kaplan - Special Assistant to the Future of Media project
The Pew Research Center’s Project for Excellence in Journalism released their very important State of the Media report yesterday.
Here’s the report.
Posted in Ideas and Debates , Information Needs of Communities , Newspapers and Magazines
Posted March 12th, 2010 by Andrew Kaplan - Special Assistant to the Future of Media project
The Game Developers Conference was held this week in San Francisco. On the surface, you wouldn’t think that this convocation would be an event of great interest to those working on, and thinking about, the future of media.
Posted March 1st, 2010 by Dana Scherer - Senior Policy Analyst, Media Bureau
After they lost their radio jobs, deejay Mike O’Meara, sidekicks Robb Spewak, Oscar Zeballos, and “news guy” Michael Elston opted to take their show to the Internet. Zeballos argues that listening to traditional radio programs and advertising is like watching wallpaper: you know it’s there, but you don’t pay much attention to it. In contrast, he says, podcast listeners actively seek out programs, making them far more likely to be engaged in the accompanying commercials. (See Mike Musgrove, “With this Radio Gig, Who Needs FM?,” Washington Post, Feb. 21, 2010 at G1.)
Paul Camp writes in a Future of Media comment that readers who self-select news and information online miss out on the serendipity factor. When you listen to the radio or thumb through a newspaper, you may encounter a hidden gem of a story that you otherwise might have missed. Paul calls this an “unsung beauty” that neither advertisers nor consumers have fully valued.
Another facet of online-offline media dynamics is the “Water-Cooler Effect.” Brian Stelter in the New York Times discusses how the Internet can enable television viewers to alert each other to and engage in national conversations about politics, sports, and entertainment. While consumer split their time between computer and television screens, the two screens reinforce, rather than compete with each other. (See Brian Stelter, “Water –Cooler Effect: Internet Can be TV’s Friend,” New York Times, Feb. 24, 2010 at A1.)
Do you think these forms of gathering news and information will co-exist in the long term, or do you expect one will dominate? What do you think are the public interest costs and benefits of each? How do you think advertisers will react?Posted in Ideas and Debates , Business Models and Financial Trends , Commercial TV and Radio , Internet and Mobile , Newspapers and Magazines
Posted February 3rd, 2010 by Dana Scherer - Senior Policy Analyst, Media Bureau
Standard and Poor’s has a similar estimate in its August 2008 Publishing Survey. [James Peters, Industry Surveys: Publishing (includes Advertising), Standard and Poor's, Aug. 21, 2008, at 26.]
The rule of thumb is that an online ad brings in at most about one-tenth the revenue as the same as the same ad in a newspaper. There are two reasons for this: readers spend less time reading a paper online than they do a newspaper, and because ad space is not scarce on the Web, advertisers pay lower rates.” [Ken Auletta,”Chasing the Fox,” Googled, 2009, at 165.]
Do you think that these estimates are valid? Do you think these estimates will persist? If so, could the paper dollars vs. digital dimes ratio apply to subscription revenues as well?
Posted in Ideas and Debates , Business Models and Financial Trends , Internet and Mobile , Newspapers and Magazines
Posted February 2nd, 2010 by Andrew Kaplan - Special Assistant to the Future of Media project
Posted January 29th, 2010 by Steve Waldman - Senior Advisor to the Chairman
Newspaper editors know that for many years popular entertainment and sports features – like horoscopes, comics, and box scores – in effect subsidized the cost of the city hall reporter and other more civically-oriented journalism. In The Big Switch by Nicholas Karr offers an interesting description of this “bundling” process, and the effects of the internet:
Posted in Ideas and Debates , Newspapers and Magazines
Posted January 20th, 2010 by William Freedman - Associate Bureau Chief, Media Bureau
The Future of Media project encourages comments and suggestions on the key questions about the changing media landscape. This post includes questions about newspapers and magazines. (The full public notice can be found here.)
39) What are the trends in staffing and coverage at newspapers? Where staffs have been cut, what kinds of staff have been reduced, and what kinds of news coverage have been affected? What impact, if any, do such cuts and reductions have on the ability of broadcast radio and television, cable, satellite and other electronic media to serve communities’ news and information needs? What characteristics distinguish newspapers that are relatively healthy from those in less sound financial condition (e.g., size, debt levels, cost structure, circulation patterns, advertising rates, taxes, ownership structure, location, technological innovation, Internet operation, Internet competition)?
40) What are the trends in staffing and coverage at print magazines specializing in news and information?
Please weigh in on any of these questions, or offer your own.Posted in Public Notices , Ideas and Debates , Newspapers and Magazines
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